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Barneys New York keeps brand top-of-mind with mcommerce site – Luxury Daily

Barneys New York keeps brand top-of-mind with mcommerce site
Upscale retailer Barneys New York is extending its sales strategy to the mobile space with a new commerce-enabled, smartphone-optimized Web site.
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Tory Burch, Trump hotels forge promotional ties for CRM
Fashion designer Tory Burch and the Trump Hotel Collection have partnered to launch a multichannel promotional campaign that will let both brands bolster their customer relationship marketing efforts.
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Direct messaging, social media key to reaching wealthy consumers: study
Direct messaging such as personal phone calls and social media tactics are effective for targeting consumers with incomes more than $500,000 and should play a role in holiday strategies, according to research from AgencySacks.
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Mobile influences behavior ahead of point of purchase: exec
A senior executive at Epsilon, the nation’s leading email marketing and interactive services firm, has said that mobile and social media are an ideal fit for luxury brands.
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Hermes, Mercedes-Benz and Twitter – News briefs

Today in luxury marketing – Hermes raises outlook for year; Green luxury? Mercedes-Benz to offer 4-cyl. in top-line S-Class.
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Seeking nominations for Luxury Marketer of the Year
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
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How touch screen can transform your brand
Back when touch-screen technology first came on the scene, it was hard to get past the sheer “cool” factor, and just how much fun it was to touch a screen and make a computer or MP3 player do whatever we wanted it to do with a single stroke of the finger.
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