Bang & Olufsen looks to deepen consumer engagement with QR codes – Luxury Daily

Bang & Olufsen looks to deepen consumer engagement with QR codes
High-end electronics company Bang & Olufsen is now using QR codes in its print, out-of-home and direct mail pieces to give techy, on-the-go consumers a deeper brand experience.
Please click here to read the entire story on Luxury Daily

Chanel amps digital strategy with Facebook app, microsite
French fashion house Chanel is boosting its digital presence with a brand history microsite and a photo booth-anchored Facebook application to engage a wide breadth of consumers.
Please click here to read the entire story on Luxury Daily

Tatler guides consumers through holidays with themed ads, supplements
Upscale jewelers such as Tiffany & Co., De Beers and Cartier are tapping into consumers’ holiday spirit with festive advertisements in British magazine Tatler’s December issue that also features a holiday shopping and party guides and list of most eligible people in England.
Please click here to read the entire story on Luxury Daily

Family fun, private accommodations lure affluent travelers this holiday season
Luxury hotels need to focus on multi-generational family-oriented activities and private accommodations if they wish to get the largest piece of the pie when it comes to holiday travel this year.
Please click here to read the entire story on Luxury Daily

MSC Cruises adds exclusive spa packages to bolster appeal to Yacht Club guests
MSC Cruises is looking to increase its on-board spa usage with three new packages aimed at its new luxury Yacht Club guests.
Please click here to read the entire story on Luxury Daily

Hermés, Bottega Veneta, BMW and Tom Ford – News briefs
Today in luxury marketing – Hermés raises full-year sales goal; Tomas Maier explains Bottega Veneta’s new ad campaign; BMW rides luxury demand; Tom Ford holds court at Bergdorf Goodman.
Please click here to read the entire story on Luxury Daily

The battle for Mr. Costanza’s exploding wallet
Although pundits debate trading the cowhide wallet for the phone, the 2011 consumer has already more than one wallet. Every time we store a credit card on a Web site, we are creating a new wallet and a new check-out relationship.
Please click here to read the entire story on Luxury Daily

Please click here to subscribe to Luxury Daily for free