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Bang & Olufsen increases product exposure via social contest – Luxury Daily

Condé Nast invests $20M in online luxury resale site
Magazine publisher Condé Nast International is expanding its traditional publishing role by announcing a $20 million investment in French online luxury resale Web site, Vestiaire Collective.
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Gucci takes consumers inside Milan flagship via Google Maps
Italian fashion house Gucci is taking consumers inside its men’s flagship store in Milan through an interactive view on Google Maps.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Dior uses star power to push new men’s fragrance
French label Christian Dior is increasing the exposure of its new men’s fragrance Dior Homme through extensive social media content featuring brand ambassador and actor Robert Pattinson.
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Longchamp teases fall campaign via social media
French leather goods maker Longchamp is teasing its fall 2013 campaign through social media to keep consumers engaged and drive interest in the products.
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Four Seasons Mumbai engages art collectors with weeklong events
Four Seasons Hotel Mumbai is attracting art collectors and enthusiasts with special Art Week events and an auction dedicated to the work of Indian artist Francis Newton Souza.
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Bang & Olufsen boosts product exposure with social photography contest
The Danish audio and video company Bang & Olufsen is increasing the exposure of its Beoplay A9 soundsystem through a social media photography contest.
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Waldorf Astoria New York drives foot traffic with US Open commercial
Hilton Hotels’ Waldorf Astoria New York is encouraging fans of the U.S. Open Tennis Championships to visit the property with a tour-like commercial that airs during matches.
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Jaguar to illuminate design ambitions at Frankfurt Motor Show
Jaguar Land Rover is unveiling its C-X17 Jaguar concept study vehicle at the Frankfurt International Motor Show Sept. 10, which introduces a modular aluminum architecture that the brand intends to use for future designs.
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Hawker, NetJets target ultra-affluent travelers in Jetset magazine
Hawker Beechcraft, NetJets and other private aviation companies are targeting ultra-high-net-worth travelers in the September and October issue of affluent lifestyle magazine Jetset.
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LVMH, Louis Vuitton, Bulgari and Daimler – News briefs
Today in luxury marketing – LVMH will not appeal AMF fine over Hermès; Louis Vuitton expands Ginza flagship; Daimler, Nissan to jointly build small luxury cars in Mexico; Second coming for Italy’s Bulgari in India.
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Viewable ad impressions, engagement and tablet optimization
Just because consumers spend time with a medium does not mean the recall of brand advertising works in that media.
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