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Audi sees 80pc higher completion rate with vertical mobile video ads – Mobile Marketer

Audi sees 80pc higher completion rate with vertical mobile video ads
Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer use.
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White House Black Market celebrates individuality and social media in new campaign
Apparel retailer White House Black Market is urging women to embrace their individuality in an effort to solidify positive brand sentiment via a social media campaign featuring musician Marissa Jack.
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JFK Airport taps beacons to display wait times
New York’s John F. Kennedy International Airport is employing beacon technology in its Terminal 4 with the goal of removing some of the hassle in flying by displaying actual wait times at major queues for travelers.
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IHeartMedia mines app user history for better messaging
IHeartMedia is driving engagement with mobile application users through interactive response-driven tactics, proving how data and in-app messaging can work together to increase use.
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