Audi encourages digital test drives via mobile game – Luxury Daily

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Audi encourages digital test drives via mobile game
Just in time for the exhibition debut of the RS 3 Sportback at the Geneva Motor Show, luxury automaker Audi has teamed up with Gameloft for a mobile racing game in which users get to test drive the vehicle and even have the chance to win one.
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How to match brand apps with consumers
With any app, there is the challenge of reaching the consumer at the most relevant moment – the moment that she is most likely to be receptive.
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