Aston Martin aims to differentiate brand via iPhone application – Luxury Daily
Reading between the
2010 Luxury Daily headlines shows that high-end marketers were increasingly
interested in ramping up their social media strategies in 2010 and that they
will continue to do so in 2011.
auto brand Aston Martin is targeting tech-savvy consumers with a branded iPhone
application that delves into its unique manufacturing process.
Luxury brands need to
integrate a more nuanced approach to connecting with female consumers via
online video to make the most of the channel, according to Nielsen Co.
Today in luxury
marketing – State statutes could complicate Saks takeover; Orlando Bloom’s Boss
Orange fragrance ad campaign revealed; BMW splits from Oracle after huge
America’s Cup win.
The Luxury Daily
office is closed Friday, Dec. 31 in observance of New Year’s Eve.
‘Tis the season for
predictions, so I thought I would share a few thoughts on what to expect with
mobile commerce in 2011.