Are mobile ads within map applications a must-have location-based strategy? – Mobile Marketer

Are mobile ads within map applications a must-have location-based strategy?
As retailers hunker down on perfecting their location-based marketing techniques, the tactic of integrating mobile advertisements with directions to bricks-and-mortar stores via map applications may be the strategy they are searching for.
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OLG flips for mobile advertising with new vertical video campaign
Ontario Lottery and Gaming is targeting younger demographics by shifting a new ad campaign into a vertical format to follow the evolution of user behavior and engage consumers on social media platforms in a way that aligns with how they normally view content.
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Mobile will account for 49pc of Internet advertising by 2020: PwC
Mobile Internet advertising is currently experiencing a major upward trajectory, with this trend set to result in mobile comprising of nearly half of all Internet advertising by 2020 as consumers increasingly eschew their laptops in favor of smartphones, according to a report from PricewaterhouseCoopers.
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Mobile marketing in review: Time to swipe left on responsive design
Marketers need to get over their love affair with responsive Web design if they truly want to address the needs of on-the-go consumers. Watch this video for the full analysis.
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