Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Are marketers squandering the beacon opportunity with too many offers? – Mobile Marketer

Are marketers squandering the beacon opportunity with too many offers? 
Beacons offer a unique opportunity to leverage proximity data for deeper, actionable customer insights, but so far too many marketers are focused on using the technology as another promotional engine, threatening to undermine its potential if consumers get overwhelmed and turn off the notifications.
Please click here to read the entire story on Mobile Marketer