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Are chatbots the next big step forward for mobile marketing? – Mobile Marketer

Are chatbots the next big step forward for mobile marketing?
Microsoft’s recent chatbot disaster notwithstanding, an explosion of relatively easy-to-develop messaging interfaces is expected this year as marketers look to capitalize on the time spent in Facebook Messenger, Kik and other similar apps.
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Q&A: What brands can learn from AccuWeather’s hyper-localized mobile messaging
As brands continue tapping into the full potential of location-based targeting, AccuWeather is advising marketers to incorporate five key best practices into their messaging strategies, including using short-form videos, building digital communities and providing geo-located contextual information.
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Walmart revitalizes annual charity campaign with in-store geofilters, custom emojis
Walmart is adding heavy social media components to its annual Fight Hunger. Spark Change campaign, rolling out its first Snapchat filters to select bricks-and-mortar locations and prompting consumers to show support on Twitter by introducing a custom emoji.
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Tresemmé pairs celebrity spokesperson, mobile video, vlog content for new collection
Unilever’s Tresemmé is employing model and television personality Chrissy Teigen for a video series, which takes the form of a video blog showcasing a new product line.
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