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YouTube disappearance from iOS 6 signals deepening divide between Apple, Google – Mobile Marketer

YouTube disappearance from iOS 6 signals deepening divide between Apple, Google 
When Apple’s newest version of its iOS mobile operating software launches this fall, a native YouTube app will be conspicuously missing, suggesting that the divide between Apple and Google is getting bigger.
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Land Rover iAd campaign delivers highest engagement levels
To introduce the new Range Rover Evoque compact SUV, Land Rover used Apple’s iAd for Brands to help it reach a younger audience with an immersive multimedia experience, with the results showing that engagement rates for the mobile ads exceeded other platforms.
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Shazam mobile app used more than 5B times worldwide
Shazam has reached a milestone, with fans around the world using its mobile application to identify songs and experience TV shows and ads more than five billion times.
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Tyson leans on mobile advertising to bolster brand awareness
Tyson is using a mobile advertising campaign that includes location, deals and product information to ultimately drive consumers to try a line of mini bread bowls.
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Sirius XM, Strategy Analytics, Nexage – News briefs
News briefs – Sirius XM rolls out mobile app to let subscribers access exclusive content; Mobile broadband tablet subscriptions to reach 172M by 2017: Strategy Analytics; Nexage increases Series B round financing to $15M.
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3 tips that make B2B marketing mobile-friendly
Marketers are ignoring the fact that their customers are using smartphones for business. The good news is that they do not have to squander this opportunity.
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