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Apple’s iPad market share has a bite taken out of it by lower-priced tablets – Mobile Marketer

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Apple’s iPad market share has a bite taken out of it by lower-priced tablets
In a sign of strong interest from consumers for lower priced tablets, iPad’s market share dropped to 50 percent in the third quarter, while Samsung, Amazon and ASUS all picked up share, according to new research from International Data Corp.
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Nissan takes multichannel approach with new mobile campaign
Nissan is using a combination of mobile banner and video advertising, rich media and tablet-specific ads for its new Hispanic campaign.
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Jello spurs holiday meal inspiration with mobile ads
Kraft Foods-owned Jello is mixing up its marketing this holiday season with mobile banner ads that inspire consumers to whip up their own sweet treats.
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Rock the Vote ties location and mobile to drive Election Day turnout
Rock the Vote is making a last-minute push to drive users to the polls today by taking advantage of its list of opted-in mobile users.
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MediaVest, Millennial deal points to mobile’s growing role for agencies
In a sign of the growing role that mobile is playing for agencies, MediaVest is partnering with Millennial Media, which will provide mobile data and advertising technology to help clients such as Coca-Cola and Procter & Gamble better target mobile customers.
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