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Apple’s iAd drops minimum spend to $50 in bid to win over developers – Mobile Marketer

Apple’s iAd drops minimum spend to $50 in bid to win over developers
In a significant reworking of its iAd offering, Apple recently dropped the minimum spend to $50 and introduced self-service tools as it looks to open up the platform to a much wider base of potential advertisers.
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Amazon, Toyota, Google the biggest mobile advertisers by volume: report Amazon, Toyota and Google had more unique mobile ads than any other brands between July 2012 and March 2013, making them the top three biggest mobile advertisers, according to a new report from Competitrack.
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Budweiser leverages mobile for real-time polling
Budweiser is rolling out a mobile application to let televison sports fans interact with the FIFA soccer tournaments on a deeper level.
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Mobile and portable gaming revenue to hit $12B by 2014: report
Business models focused around in-application payments will contribute to significant growth for mobile and portable gaming, according to a new report from App Annie and IDC.
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Kiplinger increases tablet page views by 133pc with HTML5 site
Kiplinger is aiming to create a more seamless experience reading experience with its new tablet HTML5 site.
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