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Apple Watch: Marketers must raise game in battle for wrist – Mobile Marketer

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Apple Watch: Marketers must raise game in battle for wrist
Apple’s smartwatch will challenge marketers to find ways to deliver more concise, personal messages as consumers are drawn to a fashionable wearable with baked-in high-tech features that augers to jump-start the market.
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The New York Times forays into storytelling reporting via Instagram
The New York Times is the latest media publisher to foray into storytelling reporting and photojournalism on social media by unveiling its primary account on Instagram, suggesting that image-based stories may resonate most positively with mobile device users.
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Just 20 pc of retail consumers want location divulged: survey
Marketers’ need to offer consumers a more personal retail experience is challenged by just 20 percent of shoppers wanting retailers to know their current location, according to a new Accenture survey.
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Jack Rogers markets flash sale through Instagram
Women’s shoe designer Jack Rogers is now holding flash sales through its Instagram account and mobile-optimized Web site.
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