Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

App discovery still an ongoing struggle for marketers – Mobile Marketer

Please click here to sign up for Mobile Marketer

App discovery still an ongoing struggle for marketers
App discovery is still a critical challenge for marketers to overcome and many are struggling with how to best solve the problem.
Please click here to read the entire story on Mobile Marketer

Grey Goose leverages Instagram, Pinterest to strengthen mobile, social campaign
Grey Goose is driving awareness for its new Cherry Noir vodka with a new initiative that incorporates Instagram and Pinterest.
Please click here to read the entire story on Mobile Marketer

Amazon gains, Apple loses in DOJ ebook price-fixing settlement
It is likely that ebook prices will soon start dropping as a result of a settlement reached between the Department of Justice and several book publishers last week.
Please click here to read the entire story on Mobile Marketer

The power of location-based technology – Mobile Commerce Daily
Mobile Commerce Daily today – The power of location-based technology; Branded shopping apps drive unplanned purchases: report.
Please click here to read the entire story on Mobile Marketer

Lexus embraces mobile social to target tech-savvy consumers
A multichannel marketing campaign for the 2013 Lexus ES includes a tie-in with social aggregation magazine app Flipboard to showcase the vehicle’s features.
Please click here to read the entire story on Mobile Marketer

How to engage smartphone shoppers and use showrooming to your advantage
Retailers despise showrooming because they are assuming all the risk by stocking products and gaining none of the benefit of the sale, which is lost to a lower-priced, online-only seller or a competitor.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer