App deleted after one use: What should brand do? – Mobile Marketer

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App deleted after one use: What should brand do?
It is not enough to simply launch a mobile application. Brands need to support it with marketing and social efforts to keep consumer engaged after the app is downloaded to their device.
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Bloomberg delves into news personalization with iPad redesign
Bloomberg has updated its iPad application with new features including a customized homepage for a tailored browsing experience.
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Mobile use varies between auto shoppers and service buyers: report
While the automotive category has a 51 percent conversion rate in mobile, new research suggests that mobile use varies greatly within the category based on user needs and intent.
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