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A new market for fashion brands: Making wearables wearable – Mobile Marketer

A new market for fashion brands: Making wearables wearable
As wearables are undoubtedly gaining momentum, developers are recognizing the need for a fashionable appeal, leading to partnerships between technology companies and fashion brands.
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Twitter’s mobile push resonates, driving revenue and stock value
Twitter’s moves to enhance its mobile advertising offerings are resonating with brands such as Budweiser and Coca-Cola, helping to drive a 124 percent increase in revenues during the second quarter.
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Fox TV’s interactive contest for upcoming Gotham show lends opportunity for creative fans
Broadcasting company Fox readies fans for the premiere of the new upcoming show Gotham with an interactive contest involving the movie trailer and user generated content mobile application SendUs.
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Yelp allows user-generated videos to showcase business offerings
Online urban guide and review site Yelp now enables its application users to upload short-form video content directly on-page to fully capture the atmosphere of a restaurant, store or other small business.
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CIOs, CMOs collaborate more amid increasing complexity
The increasing demand inside organizations for mobile marketing solutions is complicating the relationship between top marketing executives and their counterparts in the technology silo, but there are ways for the two departments to work together better, according to Accenture Interactive.
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Cadillac 2015 ATS adds wireless phone charging for seamless experiences
Cadillac will add wireless charging of smartphones in dashboards of the 2015 ATS coupe and sedan, eliminating the need for on-board charge cords.
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AT&T’s It Can Wait texting campaign adds hashtag, sends unclear message
Given more than 5 million users have taken a pledge to avoid texting while driving, wireless carrier AT&T’s It Can Wait campaign has received a makeover with a mobile optimized Web site and a hashtag initiative aimed to resonate with social users and discourage texting while driving.
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