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7-Eleven sinks its claws deeper into mobile with new marketing strategy – Mobile Marketer

7-Eleven sinks its claws deeper into mobile with new marketing strategy
7-Eleven is continuing to incorporate mobile in its day-to-day initiatives with two new marketing campaigns that promotes the company’s Slurpee beverages and encourage consumers to visit the company’s locations to be rewarded.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Tablet paid search will surpass smartphone search in the future: report
The popularity of tablets with consumers for shopping and other activities has caught the attention of marketers, with the share of paid search spend on iPad and tablet devices increasing 40 percent , according to a new report.
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Progressive targets mobile gamers with new initiative
Progressive Insurance is promoting its Snapshot program via a new mobile initiative that integrates ads into content from the Words with Friends application.
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Mary Kay bets on mobile to showcase brand, products
Mary Kay is building its mobile repertoire with a new iOS and Android application to let consumers virtually try on makeup and hair products.
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Swarovski spruces up Shanghai exhibit with mobile, social touch points – Luxury Daily
Luxury Daily today – Swarovski spruces up Shanghai exhibit with mobile, social touch points; Inspirato goes for summer bookings with new cruise offerings.
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Mobile image technology: Revolutionizing mobile transactions
Today’s world has changed tremendously and the ability to monetize mobile interactions, especially mobile photo capture, has reached its tipping point.
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