Smartphone makers turn up heat on advertising with differing results – Mobile Marketer

Smartphone makers turn up heat on advertising with differing results
Increasingly, mobile handset manufacturers are focusing their efforts on gaining a competitive edge with consumers by winning their hearts via splashy TV ads as much as they are on bringing out faster, better hardware. However, not all ad campaigns are created equal.
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Instagram, Vine point towards growing mobile native advertising opportunity: Vaynermedia exec 
NEW YORK – A Vaynermedia executive at the ad:tech New York 2013 conference last week said that the kinds of campaigns that Instagram is beginning to run have the possibility of moving the needle for mobile and digital advertising.
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Mobile app market continues its meteoric rise: report
Consumers are still hungry for applications and mobile content as evidenced by the quick growth in the developer community over the past 18 months, according to new research from Flurry.
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Ford Fiesta sees 8.76pc CTR with CAPTCHA alternative campaign
Ford Fiesta ran a digital and mobile campaign leveraging a CAPCHA alternative to target 18-34 year olds, and since it started in August, the campaign has seen 133 hours of interaction with the brand and a 84 percent completion rate.
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