56pc of ebusinesses spend less than $500K on mobile annually: Forrester – Mobile Marketer

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56pc of ebusinesses spend less than $500K on mobile annually: Forrester
The majority of ebusiness professionals are spending less than $500,000 annually on mobile services, showing that they are not building for a mobile-first future as quickly as they should be, according to a new report from Forrester Research.
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Webinar on Oct. 25: 5 Last-Minute Tips for Effective 2012 Holiday Mobile Marketing
Register for this free webinar Oct. 25 at 2 – 3 p.m. ET on 5 last-minute tips for effective 2012 holiday mobile marketing in a season where marketers may struggle to stand out. 
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Pepsi exec: Every campaign we have has a mobile component
NEW YORK – A Pepsi executive at the Mobile Marketing Association’s SM2 conference said that mobile plays a critical role for the beverage giant and the medium will continue to either lead or be part of its future endeavors.
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Will T-Mobile/MetroPCS merger spur new round of consolidation?
The wireless carrier market has been relatively quiet ever since AT&T and T-Mobile USA called off their proposed merger last year in the face of regulatory scrutiny. This could change with the news that T-Mobile USA has a found a new partner in MetroPCS.
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Mobile needs to reach consumers at every touchpoint: Mediacom exec
NEW YORK – A Mediacom executive at the Mobile Marketing Association’s SM2 conference said that mobile needs to be leveraged from traditional marketing – such as print – to surround consumers at every touchpoint.
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Sprint eyes larger role in mobile advertising with new targeting tools
Sprint Nextel is aiming to make mobile advertising more personalizing with a new service for marketers.
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Shangri-La goes for app downloads in New York Times placement – Luxury Daily
Luxury Daily today – Shangri-La goes for app downloads in New York Times placement; Stuart Weitzman builds social media connectivity via video, exclusive offers. 
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