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FTC directives could make mobile search more confusing – Mobile Marketer

FTC directives could make mobile search more confusing
Updated paid search guidance from the Federal Trade Commission requiring better labeling could have a big impact in the mobile space, where space is already at a premium.
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94pc of companies not getting mobile SEO right: report
While a few companies such as Disney, GE and JPMorgan are doing a good job of optimizing content for mobile searches, 94 percent of the Fortune 100 risk having their rankings downgraded once Google implements new mobile SEO guidelines, according to a report from Pure Oxygen Labs.
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Is Nook’s goose cooked?: Barnes & Noble to ceases manufacturing operations 
With Barnes & Noble winding manufacturing on its Nook tablet and content sales dropping, the retailer’s digital business appears to be in hot water.
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Forrester exec says location is real-world cookie
NEW YORK – A Forrester Research executive at Forrester’s Forum For Customer Experience Professionals East said that location is still a relatively untapped opportunity in mobile, but has great potential for marketers to better understand their customers.
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Alamo Rent A Car jumps on mobile photo-sharing and video for summer campaign
Alamo Rent A Car has debuted a line of social and mobile games to leverage the growing number of mobile photos and videos that consumers are expected to take during family vacations this summer.
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