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5 common mobile marketing mistakes – Mobile Marketer

5 common mobile marketing mistakes
Nowadays, marketers are incorporating mobile into their efforts to stay ahead of the game and drive engagement. However, companies are still making several common mistakes such as leading consumers to a non-optimized site, which can deteriorate the user experience.
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Amstel Light relies on mobile advertising to drive Facebook engagement
Amstel Light is using mobile advertising to build its social efforts and increase its Facebook presence.
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TV Guide introduces TV companion app
TV Guide has debuted its next-generation, television companion that offers users a more personalized mobile and social experience.
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Tampa Bay Online boosts tourism, news content through Republic National Convention app
The Tampa Bay Online is using a mobile application to help visitors find nearby attractions and keep up to date on news during the upcoming Republican National Convention. 
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How to enhance the luxury retail experience with mobile – Luxury Daily
Luxury Daily today – How to enhance the luxury retail experience with mobile; Is free shipping a necessity for luxury retailers?
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Three quarters of businesses don’t understand mobile messaging
Whether businesses have a mobile strategy or not, there will always be a place for opt-in bulk SMS within their marketing mix.
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