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Apple on track to generate over $200 billion – Mobile Marketer

Apple on track to generate over $200 billion
While Apple is dealing with some production issues as it tries to keep up with demand for its products, yesterday’s results suggest that the company could still generate over $200 billion in 2013.
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Microsoft’s enterprise mobility play gains steam with Windows 8, Surface tablet
In a pair of events yesterday to introduce new software and devices, Microsoft made it clear that it wants to lay the groundwork for the future of mobility. However, in the short term, the impact may be felt more in the enterprise sector than with consumers.
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Mall of America exec: App download make QR codes a challenge
A Mall of America executive who spoke yesterday during a Mobile Marketer webinar said that although the company has tested QR codes, they have not been successful yet since the technology forces consumers to download an application first.
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Weather Channel targets users via hyperlocal, contextual mobile ad campaign
The Weather Channel is running a targeted, location-based campaign that targets potential attendees in ZIP codes surrounding the OMC Emerge event.
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Abundance of devices, technologies make mobile a challenge: Mobile Shopping Summit Fall exhibitors
AUSTIN, TX – With manufacturers continuing to roll out new devices with unique screen sizes and a proliferation of technologies to use, it can be tough for marketers to know where to place their bets, according to exhibitors at the Mobile Shopping Fall Summit.
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