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Is Facebook killing its mobile user experience with ads? – Mobile Marketer

Is Facebook killing its mobile user experience with ads?
Facebook has ramped up its mobile advertising efforts over the past few months. However, the social media giant may risk turning off mobile users if the ads become too intrusive.
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Taco Bell builds on Doritos Locos Taco promotion with Instagram
Taco Bell is continuing to rely on mobile and social as the marketing muscle behind its line of Doritos Locos Tacos with an Instagram campaign that lets users win prizes by snapping pictures of their favorite meals.
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16pc of marketers have a formal mobile strategy: study
Only 16 percent of marketers out of 250 global marketers surveyed have developed a mobile strategy aimed at building customer engagement, according to a new report from the Chief Marketing Officer Council.
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Zipcar to let non-members join, get vehicle quickly via future mobile efforts
SAN DIEGO – A Zipcar executive at the MobileCon conference announced that the company will continue to use mobile as an integral piece of its overall strategy and is continually looking at new ways for the company to reach as many consumers as possible.
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IBM exec: Everything that is social will be mobile
SAN DIEGO – An IBM executive at the MobileCon conference said that social is inherently becoming mobile and existing applications will have to be reconceived and repackaged because of this.
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