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16pc of US consumers shop via mobile: report – Luxury Daily

Kering meshes in-store, online experience via global ecommerce options
Luxury conglomerate Kering launched global ecommerce options for six of its luxury brands and is making the in-store and online experience seamless for its customers.
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Gucci targets travelers with two new stores in Paris airport
Italian fashion house Gucci is opening two new boutiques in different terminals within the Charles de Gaulle Airport in Paris to target travelers with time for shopping.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Luxury brands must maintain status when opening outlet stores
Luxury brands that open outlet stores must maintain the brand’s status and prevent outlet items from overshadowing core products to avoid diluting the brand.
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Rolls-Royce’s Wraith model, rising sales spur job creation
Rolls-Royce Motor Cars’ expansion is barreling forward with the popularity of its Wraith model and rising sales that spurred the creation of 100 new jobs.
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16pc of US consumers shop via mobile: report
United States shoppers are lagging behind the mobile tendencies of consumers in other markets, with 16 percent of Americans using mobile devices to shop compared to 50 percent in China, according to a new report from Havas Worldwide.
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Michael Kors debuts fall collection with action-packed video
U.S. label Michael Kors is promoting its new men’s and women’s fall 2013 collection with an action-packed social video set in New York.
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Jaguar pushes F-Type test-drives to affluent readers of Fortune
Jaguar Land Rover is persuading affluent consumers that the vehicles are a must for any collection with an insert advertisement in the July issue of Time Inc.’s Fortune magazine to persuade affluent consumers.
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LVMH, Richemont, Karl Lagerfeld and Asian hotels – News briefs
Today in luxury marketing – LVMH bets big on Chinese beauty brand’s global ambition; Richemont proposes board changes; Karl Lagerfeld designs Oktoberfest-themed collection; High-end hotels dominate new properties in the east.
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Cultivating immersive creative experiences leveraging the phone’s native features
The spray-and-pray approach to mobile advertising – serving ads to as many people as possible and hope they click – is a fool’s errand. It is disruptive to the user and hugely wasteful.
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